Sprenzo
Sprenzo
Sprenzo
Info
Info
Info
Product: Laundry & home-care service platform
Product: Laundry & home-care service platform
Product: Laundry & home-care service platform
Role: Co-Founder, Product Designer
Role: Co-Founder, Product Designer
Role: Co-Founder, Product Designer
Overview
Overview
Overview
Sprenzo is a multi-service laundry platform that brings everyday garment and household care into one experience.
As a Co-Founder and Product Designer, I took a fragmented offline service and translated it into a scalable 0→1 digital product—using user research, information architecture, design system, interaction design, prototyping, and usability testing to connect customer needs with business outcomes.
Sprenzo is a multi-service laundry platform that brings everyday garment and household care into one experience.
As a Co-Founder and Product Designer, I took a fragmented offline service and translated it into a scalable 0→1 digital product—using user research, information architecture, design system, interaction design, prototyping, and usability testing to connect customer needs with business outcomes.
Sprenzo is a multi-service laundry platform that brings everyday garment and household care into one experience.
As a Co-Founder and Product Designer, I took a fragmented offline service and translated it into a scalable 0→1 digital product—using user research, information architecture, design system, interaction design, prototyping, and usability testing to connect customer needs with business outcomes.
Problem
Problem
Problem
Fragmented laundry services
Fragmented laundry services
Fragmented laundry services
Customers often had to contact different local businesses for different needs—dry cleaning, ironing, washing, shoe cleaning, and household services. This created unnecessary coordination and decision-making.
Customers often had to contact different local businesses for different needs—dry cleaning, ironing, washing, shoe cleaning, and household services. This created unnecessary coordination and decision-making.
Customers often had to contact different local businesses for different needs—dry cleaning, ironing, washing, shoe cleaning, and household services. This created unnecessary coordination and decision-making.
A time-consuming booking process
A time-consuming booking process
A time-consuming booking process
Traditional laundry booking often depended on phone calls, WhatsApp messages, or in-person visits. Customers wanted a faster, more predictable way to place an order.
Traditional laundry booking often depended on phone calls, WhatsApp messages, or in-person visits. Customers wanted a faster, more predictable way to place an order.
Traditional laundry booking often depended on phone calls, WhatsApp messages, or in-person visits. Customers wanted a faster, more predictable way to place an order.
Unclear pricing
Unclear pricing
Unclear pricing
Different services have different prices based on the item and quantity. Customers wanted to understand the cost before committing to an order, rather than encountering unexpected charges later.
Different services have different prices based on the item and quantity. Customers wanted to understand the cost before committing to an order, rather than encountering unexpected charges later.
Different services have different prices based on the item and quantity. Customers wanted to understand the cost before committing to an order, rather than encountering unexpected charges later.
Pickup & delivery friction
Pickup & delivery friction
Pickup & delivery friction
Coordinating pickup and delivery added another layer of effort to an already inconvenient household task.
Coordinating pickup and delivery added another layer of effort to an already inconvenient household task.
Coordinating pickup and delivery added another layer of effort to an already inconvenient household task.
Opportunity
Opportunity
Opportunity
Make professional laundry and garment care feel as simple as ordering any other on-demand service.
Make professional laundry and garment care feel as simple as ordering any other on-demand service.
Make professional laundry and garment care feel as simple as ordering any other on-demand service.
Users were increasingly looking for services that could reduce the time spent on household chores and give them more control over when and how those services were performed.
Users were increasingly looking for services that could reduce the time spent on household chores and give them more control over when and how those services were performed.
Users were increasingly looking for services that could reduce the time spent on household chores and give them more control over when and how those services were performed.
VISION
One platform . Multiple services
One platform . Multiple services
One platform . Multiple services
Dry Clen
Dry Clen
Dry Clen
Wash and Iron
Wash and Iron
Wash and Iron
Wash and Fold
Wash and Fold
Wash and Fold
Household
Household
Household
User Experience
User Experience
User Experience
The customer journey was designed around a simple mental model:
Choose → Customize → Schedule → Confirm → Track → Receive
The customer journey was designed around a simple mental model:
Choose → Customize → Schedule → Confirm → Track → Receive
The customer journey was designed around a simple mental model:
Choose → Customize → Schedule → Confirm → Track → Receive
Key Decisions
Key Decisions
Key Decisions
Treat services as a scalable system
Treat services as a scalable system
Treat services as a scalable system
Rather than designing every service as a completely different experience, I created a reusable interaction model:
Service → Item → Quantity → Price → Checkout
This makes it easier to introduce future services without redesigning the entire experience.
Rather than designing every service as a completely different experience, I created a reusable interaction model:
Service → Item → Quantity → Price → Checkout
This makes it easier to introduce future services without redesigning the entire experience.
Rather than designing every service as a completely different experience, I created a reusable interaction model:
Service → Item → Quantity → Price → Checkout
This makes it easier to introduce future services without redesigning the entire experience.
Make pricing dynamic
Make pricing dynamic
Make pricing dynamic
Laundry pricing can become complicated when customers order different quantities and item types. The quantity selector allows customers to build their order while the total updates dynamically. This creates a stronger relationship between:
What I select → What I pay
Laundry pricing can become complicated when customers order different quantities and item types. The quantity selector allows customers to build their order while the total updates dynamically. This creates a stronger relationship between:
What I select → What I pay
Laundry pricing can become complicated when customers order different quantities and item types. The quantity selector allows customers to build their order while the total updates dynamically. This creates a stronger relationship between:
What I select → What I pay
Make invisible operations visible
Make invisible operations visible
Make invisible operations visible
Laundry operations happen away from the customer.
The order tracking experience bridges that gap by showing the current state of the order. This was especially important because our research identified lack of tracking visibility as a major frustration.
Laundry operations happen away from the customer.
The order tracking experience bridges that gap by showing the current state of the order. This was especially important because our research identified lack of tracking visibility as a major frustration.
Laundry operations happen away from the customer.
The order tracking experience bridges that gap by showing the current state of the order. This was especially important because our research identified lack of tracking visibility as a major frustration.
Outcomes & Impact
Outcomes & Impact
Outcomes & Impact
The product was designed and launched with a focus on customer satisfaction, retention, conversion, and operational convenience.
The product was designed and launched with a focus on customer satisfaction, retention, conversion, and operational convenience.
The product was designed and launched with a focus on customer satisfaction, retention, conversion, and operational convenience.
Business
Impact
Business
Impact
100% ROI
Marketing initiative
100% ROI
Marketing initiative
₹500K+
Revenue generated within 12 months
₹500K+
Revenue generated within 12 months
50%
Increase in online sales conversion
50%
Increase in online sales conversion
40%
Increase in customer retention
40%
Increase in customer retention
These outcomes demonstrate the connection between product experience and business performance.
These outcomes demonstrate the connection between product experience and business performance.
These outcomes demonstrate the connection between product experience and business performance.
What SPRENZO taught me
What SPRENZO taught me
What SPRENZO taught me
SPRENZO taught me that great product design goes beyond screens—it requires designing the entire service experience. I learned to turn operational complexity into simple, predictable user journeys, use transparency to build trust, and balance customer needs with business feasibility and scalability. As a Co-Founder and Product Designer, I learned to design not just for usability, but for real customer problems, measurable business value, and sustainable growth.
SPRENZO taught me that great product design goes beyond screens—it requires designing the entire service experience. I learned to turn operational complexity into simple, predictable user journeys, use transparency to build trust, and balance customer needs with business feasibility and scalability. As a Co-Founder and Product Designer, I learned to design not just for usability, but for real customer problems, measurable business value, and sustainable growth.
SPRENZO taught me that great product design goes beyond screens—it requires designing the entire service experience. I learned to turn operational complexity into simple, predictable user journeys, use transparency to build trust, and balance customer needs with business feasibility and scalability. As a Co-Founder and Product Designer, I learned to design not just for usability, but for real customer problems, measurable business value, and sustainable growth.
Thanks for
Stopping by.
Thanks for
Stopping by.
Thanks for
Stopping by.
Revanth Kadaboina
Revanth Kadaboina
Product Designer
Product Designer